B.A., Psychology and Cultural Anthropology, Duke University
Joined Hello Amigo: 2017
As the Digital Marketing Director, I create and optimize digital campaigns with trackable results. My background in metrics analysis allows me to optimize the campaigns to deliver the best results for our clients.
I began my career as a digital marketing analyst for e-commerce clients, including IRCE Top 1,000 E-Retailers. I later worked in market research as a practice consultant, using design thinking to help Fortune 500 companies explore their customers’ decision-making processes and develop customer-centric solutions.
In my spare time, I share my expertise as an instructor at Fab Lab El Paso, a local makerspace. I teach digital content and marketing courses to members of the community looking to enhance their own professional skills. Being able to clearly explain digital marketing concepts to students allows me to better communicate with clients unfamiliar with digital platforms.