Hello Amigo’s work was featured in the latest series of LogoLounge. Two Hello Amigo identities, Horses for Heroes and Mid-West Textile, were selected for the 2020 series, Book 12. The annual book features the top 3,000 identities from designers around the world.
Horses for Heroes is a community project of the Junior League of El Paso. Volunteers of the Junior League partnered with Compadres Therapy, Inc. to provide and expand equine-assisted therapy to the El Paso military and veteran communities.
“Working with the Hello Amigo team has been amazing,” said Leyla Zeidan Safa, President of JLEP. “We (the Junior League of El Paso) have given them challenges in creating individual logos and themes while still maintaining our Junior League brand identity. This particular logo for Horses for Heroes needed to appeal to our military families as well as children. The balance between strength and softness really shines through.”
Mid-West Textile is a leader in the textile recycling industry, reducing post-consumer waste and providing new supply chains for national and international businesses.
“Our new logo has created a sophisticated and new image for our company,” said Alejandra Martinez, Sales & Marketing Director at Mid-West Textile Co. “We love the tree integration and the global image which propagates our vision of repurposing preowned clothing around the globe.”
LogoLounge is an online research and networking tool used by graphic designers. The tool allows designers to share their work and search the database of uploaded identities to review ideas and the way different creatives visualize brands and services. The best identities are curated into the annual book. Previously, Hello Amigo has had 10 identities featured in eight of the LogoLounge books. Brand identity development is one of Hello Amigo’s core services.
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