El Paso’s rapid growth has spurred the need for a comprehensive transportation system that includes alternative transit options. The CRRMA is responsible for developing and coordinating this system within the El Paso region. Hello Amigo designed a website to keep the public informed on the CRRMA’s 20+ projects, which include new roadways, a bike share program and a streetcar system.
After launching the CRRMA website, we created a microsite to celebrate the history of the streetcars and explain how the CRRMA and its partners worked to get them rolling again. Streetcars were first introduced in El Paso in 1881. After more than 90 years of service, the streetcar system was discontinued in 1974. However in 2015, after a number of feasibility studies and with the acquisition of federal funding, the streetcars were officially approved to return to service. The CRRMA was tasked with overseeing the project, and has now turned it over to the City of El Paso.