is a local, family-owned business that specializes in roofing and remodeling projects. After 35 years in business, Escalante Roofing was in need of a website redesign to modernize their appearance, connect with younger homeowners and provide easy, accessible information about the roofing process.
We sat down with the Escalante family to learn more about their operations, how they do business and what sets them apart from other contractors. The new content strategy focuses on informing potential customers about the roofing process and conveys Escalante’s reputation as a reliable and trustworthy business.
Working with the existing branding, we incorporated new, eye-catching colors and custom illustrations to bring the website to life. The gallery features completed Escalante Roofing projects to highlight Escalante’s workmanship and provide visitors with a better sense of color and material options.
Using the content management system, the Escalante team can update the website information, add new images to the gallery and retrieve applications for their Sheltering Hope roof donation program. The new website is mobile-friendly, SEO-optimized and includes a simple, yet effective, contact form allowing visitors to quickly request a quote for roofing services.