The website is a primary source of information for the study. All advertising materials, digital and tangible, lead to the website. Content includes research study participation information, treatment information, expectations, and more. Hello Amigo researched, wrote and organized all content in adherence to guidelines put forth by each site’s independent review board and the FDA.
With unique target demographics at each location, Hello Amigo researched the audiences and developed materials that would be most effective. In addition, we implemented digital advertising campaigns in each geographic region to recruit prospective participants. While the project is ongoing, from August 2017 to September 2017, we successfully increased conversions by 33%, decreased advertising costs by 53%, and decreased the overall cost per lead by 65%.
