Financial planning just got friendlier and easier to understand. Franklin Star is a non-commissioned financial planning firm focused on helping clients, particularly healthcare professionals, build a healthier financial future, without the sales pitch. Using a transparent fee scale, Franklin Star works to help clients reduce debt, build savings and manage investments so they can live life to the fullest.
After launching the Franklin Star website a few years ago, they returned to us requesting a rebrand to make the identity more modern with a visually distinct icon that could be used independently of the brand itself. With vibrant colors and a contemporary icon, the new Franklin Star identity is attention-getting on both marketing collateral and casual apparel. We used the new identity and branding to update the colors and icons across the Franklin Star website.
Starting with a content rewrite, we developed a new website to help Franklin Star connect with prospective clients. To give the site a modern lifestyle feel, we coordinated a custom photoshoot of friends and clients in everyday settings. With animated details, clean design and a clear explanation of services, the resulting website highlights the Firm’s unique approach to wealth planning and positions it as a true competitor to larger, national firms.
