Particles
The Financial Health Checkup

Financial planning just got friendlier and easier to understand. Franklin Star is a non-commissioned financial planning firm focused on helping clients, particularly healthcare professionals, build a healthier financial future, without the sales pitch. Using a transparent fee scale, Franklin Star works to help clients reduce debt, build savings and manage investments so they can live life to the fullest.

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Modernizing a Brand

After launching the Franklin Star website a few years ago, they returned to us requesting a rebrand to make the identity more modern with a visually distinct icon that could be used independently of the brand itself. With vibrant colors and a contemporary icon, the new Franklin Star identity is attention-getting on both marketing collateral and casual apparel. We used the new identity and branding to update the colors and icons across the Franklin Star website.

Franklin Star Logo
Franklin Star Logo
Investing in a Healthy Financial Future

Starting with a content rewrite, we developed a new website to help Franklin Star connect with prospective clients. To give the site a modern lifestyle feel, we coordinated a custom photoshoot of friends and clients in everyday settings. With animated details, clean design and a clear explanation of services, the resulting website highlights the Firm’s unique approach to wealth planning and positions it as a true competitor to larger, national firms.

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Mobile Website
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Website Icons
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Website Photos
Website Icons
Website Photos
Website Photos