We sat down with TxR to learn more about their community-based initiatives designed to support the physical, mental, social and spiritual well-being of responders and their families. The first phase of the website project addressed the overall sitemap organization and the copy found throughout the site. TxR wanted a trustworthy, conversational tone so we focused on writing copy that was friendly and approachable.
As a local organization, TxR wanted the design to incorporate images of the region, along with images of responders. The new site design includes images and animated illustrations mirroring the TxR Team’s balance of casual approachability and professional expertise.
The TxR team of psychologists, therapists, law enforcement agents, wellness instructors and canine support specialists can all be found on the website. Their bio pages, like the initiative and event pages, can be updated through the user-friendly content management system. Responsive website design and search engine optimization are an integral part of our website development process. The new website looks great on all devices, is easily found through search engines and is a breeze for the TxR team to manage.