Asthma is a growing public health problem, affecting 1 in 11 children in the U.S. Under the direction of Dr. Wanda Phipatanakul, the Asthma and Allergy Clinical Research Center at Boston Children’s Hospital is studying how treatments and environmental interventions can help participants reduce the severity of symptoms, suffer from fewer exacerbations, and improve overall quality of life. Wanting to recruit more participants for their studies, the ACRC reached out to us to redesign their existing website.
The goal of the new ACRC website was to highlight their current studies. We reorganized the website copy and created condensed overviews of each of the studies, highlighting purpose, eligibility requirements and compensation. We refreshed the website’s design by using bright colors and cheerful images, all while maintaining simplicity. We designed clear Call to Action forms using bold shapes and subtle animation to attract the viewer’s eye. These updates make it easy for potential participants to find more information on what they are signing up for and how to sign up.
Dr. Wanda Phipatanakul has dedicated her career to clinical research focused on reducing and preventing asthma and allergic diseases in children, particularly inner-city children who often face disproportionate rates of asthma and allergies. She has authored hundreds of publications in scientific journals and is a Professor of Pediatrics at Harvard Medical School. The research consortium at Boston Children’s Hospital is the world’s largest research enterprise at a pediatric center with over a million square feet of research space, $423 million in annual research funding, and over 3,000 researchers.