Our most recent project with Destination El Paso was to redesign the Visit El Paso website. This website is a foundation to their marketing efforts and provides an abundance of information to locals, visitors, meeting and event planners, and creatives. Starting with a new content strategy to better organize the information and resources Visit El Paso offers, we incorporated key messaging and ideas from their current promotional campaign. Our design approach utilized images and video to give website visitors a tantalizing preview of all El Paso has to offer. During programming we integrated our custom content management system, which enables the Visit team to keep the website content fresh, and third-party widgets to support accessibility and itinerary planning. The new website showcases the vibrant community, culture, and experiences of El Paso and proves there’s something for everyone where Texas begins.

The website for El Paso Live provides information on upcoming performances, festivals, events, and conventions at Destination El Paso-managed venues. We designed the website around the key content to be featured on the site such as a calendar of events, FAQ, and venue details. The modern design and bold elements brilliantly balance the brand recognition of El Paso Live with the unique branding and designs for the individual events promoted on the website. The El Paso Live team is able to rapidly update critical information such as event details, guest safety policies, accessibility services, and more, creating a seamless experience for website visitors and event guests.

El Pasoans can beat the desert heat at one of four water parks located throughout the city. We built a website for the Water Parks team to promote ticket and season pass sales, inform visitors of operating hours and policies, and provide details on partnership and job opportunities. Our design team crafted a modern and fun design that features the different branding and themes of the four parks and the overall branding of the Water Parks division. The resulting site is easy to navigate, simple to update, and ensures visitors won’t want to miss out on summer fun at the Water Parks.

We built a custom web application for Destination El Paso called Ambassador Training. It’s an interactive tool that allows users to review history and information about the El Paso region and take quizzes to earn points and prizes. It’s open to anyone, but managers in the local hospitality industry are encouraged to use the program with their staff to provide better service and recommendations to visitors. Through our intuitive content management system, Destination El Paso can update the information and ensure it’s a relevant resource to the hospitality industry.