The EPC website had great information and tremendous resources, but lacked a consistent structure. Working with the existing voice and copy, we developed a new strategy to improve the user experience and create a more “evergreen” formula for information that changed less frequently. Our design objectives focused on creating a custom design that incorporated the EPC branding and custom images of real members in recognizable locations. EPC wanted to avoid templates and stock imagery to maintain their personal, approachable and trustworthy reputation.
EPC uses a third-party system to manage memberships, allowing new members to join and existing members to renew. We integrated the system into the website to create a seamless experience that keeps users on the EPC site and their information secure. The EPC team can update membership tiers, program details, resources, event information and more through the user-friendly content management system. The new website is a pivotal resource to EPC in their mission to support business and improve the lives of El Pasoans.