Starting with a content re-write focused on concise, action-based language, Hello Amigo created a new website with clearly organized information and intuitive navigation. The design provides visitors with a sample of EPMA’s collection and encourages visitors to experience EPMA in person through free tours, art classes and exclusive member access.
Shortly after launch, we added a microsite to feature the contemporary art on loan from Art Bridges, a national nonprofit dedicated to sharing American art. The microsite shares details about the artists and includes responses and first impressions from visitors.