Local entrepreneur Gesuina Legaspy has an eye for fashion and a penchant for business. Gesuina opened GAL Fashion to give El Paso a high-end boutique shopping experience unlike any other in the city. Hello Amigo created the identity and website to reflect GAL Fashion’s chic selection of apparel and accessories.
With in-store stylists, GAL Fashion assists customers in creating one-of-a-kind looks for any occasion. GAL Fashion knows the difference is in the details, so we created a custom website design featuring the Gesuina and her team of stylists. The timeless black and white design conveys the contemporary style and designers found at GAL Fashion. And the GAL team can easily update the images and stylist bios on the site, making a seamless experience for visitors and customers.