The El Paso Water Parks are the premier choice for water fun. With four uniquely-themed parks to choose from - Camp Cohen, Chapoteo, Lost Kingdom, and Oasis - there are endless ways to enjoy the water, sun, and fun. We worked with the El Paso Water Parks to launch a new website to highlight the different locations, promote season pass sales, and feature upcoming events. Owned by the City of El Paso, the Water Parks wanted a stand-alone website to make it easier for the community to plan a visit to the water parks and encourage community partners to seek available sponsorships opportunities.
The three target audiences include visitors, jobseekers, and prospective sponsors. We developed a content strategy to intuitively organize the information for each audience and maintain a user-friendly experience across all devices. From there, we created a custom website design that cohesively uses the five different brand identities of the El Paso Water Parks and each individual branded park and incorporates images from the water parks. Finally, during programming we integrated our custom CMS so the Water Parks team can update park information quickly and easily, and incorporated their ticketing system to make online purchases fast and secure.
