The existing FC Premier website was developed without a clear content strategy and therefore had pages with no content and was missing pages and critical information about the club’s history, teams, and alumni. We worked with FC Premier to develop a content strategy that provides prospective players and guardians with information about the club and what teams are available across the service regions and highlights the alumni and key partnerships. Using FC Premier’s branding and exciting images of FC Premier’s athletes in action, we created a custom design to highlight this unique club and their reputation for excellence.

Finally, we integrated our custom content management system so the FC Premier team can easily update information about teams and coach contact information, add events, and update the list of talented alumni. The new website allows FC Premier to better connect with prospective players and showcase their club amid a crowded field of competitive clubs in SoCal and West Texas.