El Paso’s downtown skyline features a unique and captivating structure that resembles a cloud among the typical multi-story buildings. Behind the glass-wrapped facade is a world of science, discovery, and imagination called La Nube. Spanish for ‘the cloud,’ La Nube is a cutting-edge STEAM (science, technology, engineering, art, and math) discovery center where guests of all ages can explore, play, create, and push the boundaries of innovation. We worked with La Nube to design a website to build awareness for the new center, introduce the world-class learning zones, and provide information about admissions, memberships, programs, and more.
The 70,000-square foot center offers themed learning zones and hands-on experiences and activities for guests of all ages and abilities. Our content strategy focused on providing key information to guests planning their visit, highlighting the cultural value of such an innovative center to prospective donors, and organizing the content in an intuitive manner for the varying audiences and their interests. The La Nube team can confidently update the website information such as hours of operation, learning zones, and membership levels, through our user-friendly custom content management system.
The design of the website cleverly incorporates elements of the architecture of the center. Strategic arches and rounded images mimic the barrel vaults of the center’s roof while the colors and fonts match the signage and design within the center. Our programming team integrated La Nube’s ticketing and membership system for a seamless user experience. Thoughtful animations create subtle movement and engagement throughout the website, giving users a preview of the La Nube experience to come. The new website serves as a central location of all information related to La Nube and gives the local community and visitors to El Paso an enticing look at the innovative experiences La Nube has to offer.
