We focused our content strategy around highlighting the networking aspects of the event, organizing all of the conference details and creating the private content section for registered attendees. Once the sitemap and content were approved, we started designing the website using HUNTER’s current theme and colors. The design is a perfect balance of playful hospitality and modern professionalism.

The programming for the HUNTER site was unique. In addition to the publicly-available website, registered event attendees were given individual login credentials to access premium content like speaker bios, documents and files from sponsors and messages from other attendees. Additionally, sponsors were given limited CMS capabilities to add to their profiles and upload their premium access files. The marketing team can use the CMS to easily swap out event information, add speakers and sponsors and organize conference details. Overall, HUNTER’s new website is a an asset to their marketing team and a tremendous perk to sponsors and attendees.