Started by three friends, Sun City Group’s relaxed atmosphere and ‘work hard, play harder’ culture shows through in their website and branding. Named to the INC. 5000 Magazine list of the fastest growing companies in the U.S., Sun City Group worked with Hello Amigo to refresh the brand and website.
The new website needed to provide information to three different audiences: prospective customers, carriers and employees. As we developed the content and design, we had to keep these three audiences in mind, and balance industry lingo with local slang. To highlight Sun City Group’s focus on workplace culture, we directed a custom photoshoot to capture their team. The resulting website features a professional organization that knows how to make work fun.