After losing their primary source of referrals, Bienvivir needed a campaign to raise community awareness and increase enrollment. Utilizing a combination of digital, print, tv, radio and event advertising, we implemented a three month campaign from July 2017 to September 2017.
From August to September, there was a 467% increase in conversions, the number of people taking action as a result of seeing a digital ad, a 14% decrease in overall advertising costs, and an 85% decrease in cost per lead. As a result of the campaign all open spots were filled for an enrollment of 921 participants and a waiting list of eligible applicants was formed.
