Often misunderstood and stereotyped, our border community is regularly politicized in campaign speeches and evening news reports. Politicians and news anchors fail to understand the exchange of culture that flows between the U.S. and Mexico and that there are more similarities than differences between us and the people on the other side of the fence. The El Paso Community Foundation organized the USMX

International 10K

to challenge these assumptions and highlight our community that encompasses two countries. Hello Amigo designed the race identity, website and medals given to participants.