Our content-first strategy appealed to Liles White because they knew the success of their site revolved around a simplified content strategy. The existing site had an overwhelming amount of content, so we worked to condense the information and reorganize it a way that clients with limited legal knowledge would find easy to navigate. We also included a section for their New Mexico practice to help bolster their presence in that area.
With the content finalized, we focused on the design. Liles White felt the old design was dated and didn’t represent their firm. With the new design, we kept it simple and fresh with the firm’s branding, images of the attorneys and custom illustrations. The design thoughtfully presents the new content in a way that doesn’t overwhelm readers.
Once the design was completed, we began programming the site and integrating the custom content management system. The attorneys at Liles White can easily update the biographies, successful case information, practice area content and more using the CMS. With a redesigned site, Liles White can better connect with potential clients, feature their expertise for attorneys looking to refer a case and develop a robust marketing strategy leading to the website.
