Particles
Kickoff Countdown

In 1935, the first Sun Bowl game was played by high school students as a fundraiser for a local service club. Over the years, the competition shifted to collegiate teams and grew in attendance. Hello Amigo worked with the Sun Bowl Association to develop a website that serves as a central location of information for ticket purchasing, Sun Bowl Association events, news and a countdown to each Sun Bowl game.

Sun Bowl 01
Sun Bowl 02
Admit One

In the 2016 Sun Bowl, Stanford defeated North Carolina. Prior to the game, Hello Amigo implemented a digital advertising campaign to raise awareness and drive ticket sales. The campaign resulted in 62 conversions, or people who purchased a ticket as a result of seeing an ad, for an impressive 189% return on investment for the Sun Bowl Association.

Hello Amigo ran a digital campaign in advance of the 2017 Sun Bowl. Even more successful than the 2016 campaign, there were 102 conversions resulting in an astounding 451% return on investment. As for the game, NC State solidly defeated Arizona State University by 21 points.

Sun Bowl 03
Sun Bowl 04
Sun Bowl 05
Sun Bowl 06
Pick ‘Em Challenge

The Sun Bowl Association wanted a way to maintain fan engagement and awareness of the upcoming game so Hello Amigo created a pick ‘em challenge for fans to engage with the Sun Bowl on a weekly basis and enter to win tickets to the game. Each week, participants submit their picks for a list of upcoming games. Each week, the fan who most accurately predicted the outcomes receives a prize and is entered into a drawing for tickets to the Sun Bowl game.

Sun Bowl 07